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Revenue of Kweichow Moutai 2013-2023, by segment
In 2023, Chinese baijiu manufacturing company Kweichow Moutai generated a revenue of about 148 billion yuan. Around 126.6 billion yuan of its revenue that year were generated from its product Maotai. Maotai or Moutai is a brand of Chinese spirit named after the city Maotai in Guizhou province.